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CRM

Your CRM for smarter investor management.Completely free.

Fundraising is harder than ever. Here's one less platform and expense to worry about — a CRM built for GPs that brings your CRM and investor data together in one place.

  • Built for capital raisingPipelines, automations, and templates designed around GPs and LPs.
  • All your tools in one placeCapture leads, nurture investors, and manage your pipeline — all with a connected CRM and investor portal.
  • Create your account instantlySubmit your information and we'll send you a link to create your account.

Claim your free CRM

Submit your information to receive your CRM setup link by email.

G2 Best Estimated ROI Spring 2025G2 Best Support Spring 2025G2 Easiest To Use Spring 2025G2 Fastest Implementation Spring 2025G2 Users Most Likely To Recommend Spring 2025
Capterra
Five star ratings
Capterra-
Backed by Y CombinatorSystem and Organization Controls (SOC) for Service Organizations
See it in action

A CRM designed around your raise

Manage outreach, investor relationships, and follow-up from one connected workspace.

Cash Flow CRM outreach automation builder

Automate your outreach

Increase lead conversion with targeted marketing.

Cash Flow CRM contact sorting and segmentation

Sort, filter, and segment contacts

Organize and optimize your CRM workflows with customizable contact tags.

Cash Flow CRM investor sales pipeline

Drive your sales pipeline

Track, target, and convert leads into investors with clear, actionable pipelines.

Cash Flow CRM follow-up task management

Never miss a follow-up with tasks

Associate tasks with contacts and team members to stay on top of every follow-up and deadline.

Everything included, free

Every part of the CRM, built for your raise

No stripped-down "free tier." Every sponsor gets the full application — lead generation through investor analytics.

Automate your outreach

Engage LPs with automations that deliver relevant content, track lead progress, and refine outreach based on investor behavior. Trigger sequences from landing pages, tags, pipeline movement, and more.

Nurture LPs with built-in templates

Craft branded emails in minutes from a template library built for alternative investing, with automatic personalization and mobile-friendly designs.

Custom landing pages

Design standalone pages to showcase offerings and upcoming events with a drag-and-drop editor — no developer needed.

Embeddable lead-capture forms

Collect new investor leads with customizable forms, embed them anywhere on your site, and route new leads straight into your CRM.

Drive your sales pipeline

Manage leads from initial contact through investment commitment with clear pipeline visibility and stage-based automations.

Investor analytics

Identify your best-performing channels, monitor email engagement and link tracking, and trace leads back to their original source.